Insights

Expert perspectives on franchise local search

How to Do SEO for a Franchise with 50 Locations

Managing SEO across 50 franchise locations is fundamentally different from single-site SEO. Here is the framework we use to scale local search performance without overwhelming franchisees.

Madison O'Kelley

January 14, 2025

7 min read

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The Complete Google Business Profile Optimization Checklist

A step-by-step checklist for optimizing Google Business Profiles across multiple franchise locations — from categories and services to photos and review responses.

Caroline Yearwood

February 9, 2025

8 min read

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Local SEO Marketing Strategy for Multi-Location Brands

A complete local SEO marketing strategy for brands operating multiple locations — covering Google Maps ranking, local pack visibility, NAP consistency, and citation building.

David Hamrick

March 4, 2025

9 min read

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