Meet the franchiSEO Team

franchiSEO isn't just google business profile management, it's a different discipline. Our team pairs deep multi-location experience with a purpose-built tech stack to turn every location in your system into a local search leader. One strategy, executed at scale, measured at every storefront.

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Madison O'Kelley

Founder & President

LinkedIn

Madison founded franchiSEO after years inside franchise systems, watching brands struggle to execute local SEO at scale. franchiSEO was built to close that gap, pairing enterprise-grade technology with hands-on agency expertise to deliver measurable results across hundreds of locations at once.

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David Hamrick

Head of Client Relations

LinkedIn

David is the connective tissue between our clients and our platform. With deep experience in franchise development and brand partnerships, he ensures every client relationship is built on clarity, trust, and results.

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Caroline Yearwood

Head of Product

LinkedIn

Caroline leads product development at franchiSEO, turning complex local SEO challenges into elegant platform solutions. She's obsessed with building tools that make franchise operators' lives measurably easier.

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Makayla Masuoka

Senior Director of Operations

LinkedIn

Makayla runs the operational engine that powers everything we do — from client onboarding to campaign delivery. Her systems-first thinking ensures that what we promise, we deliver, consistently and at scale.